Part 3 of “Practical Marketing for Busy Farmers”

They say we eat with our eyes first, and there’s no greater advertisement for your produce than the stacks of fresh, gleaming foods themselves.

But what sets your pile of radishes apart from the grocery store, or your farmers market neighbor? How does your in-person setup reflect your farm’s values, quality, or commitment to sustainability? Will a customer remember who they bought that delicious lettuce from when they return to buy more next week? All of these questions (and more!) are addressed in this session, dedicated to helping you plan and execute a beautiful and cohesive Point of Sale experience for your customers. We’ll cover:

• The importance of visual branding, including signage and packaging that reinforces the story you want to tell

• How to set up your store or booth to suit a customer’s innate buying habits

• Affordable hacks for beautiful displays that actually fit in your market van!

This class will be recorded. All registrants will receive a copy of the recording within 48 hours of the live event.

Admission: $20-$40. Register here.