Part 2 of “Practical Marketing for Busy Farmers”

One of the most impactful ways to increase your farm’s revenue is to encourage the contacts you already have to purchase more, more often.

An effective email strategy is the best tool for driving that purchasing power: studies show that email marketing can be up to 40 times more effective at producing sales than social media use alone! This longer-form, more personal means of communication is the ticket to strong customer relationships that translate into loyal shopping habits. In this session, we will explore:

• The benefits of staying in touch through a scheduled newsletter

• Specific prompts and segments to include for maximum value

• Achieving the balance between storytelling and excessive salesmongering

• Building a personal content archive to streamline the writing process

This class will be recorded. All registrants will receive a copy of the recording within 48 hours of the live event.

Admission: $20-$40. Register here.